VENUS & MARS
VENUS & MARS
Venus & Mars it is an under eye and face serum for both protection and healing of skin throughout the sunlight and moonlight settings of life. It is for everyone that cares about their facial skin, to feel like it has been kissed by the stars. The ingredients of Grapeseed oil with Vitamin C for day time and Jojoba oil with Vitamin E for night time, with an energized and serene experience, with the addition of five flowers for both serums. The flowers being Blue Lotus, Forget Me Not, Lilies, Rose Buds, and Jasmine. All ingredients that are natural with the help of improving the look of dry, rough and redness. Providing soothing hydration with the outlook of reborned glowy skin.
Spring 2022
Task
Since a young age, my own skin has been very delicate and I have gone through products from prescriptions to my own research of what would be the best moisture plus cure of redness and irritation. Some would work for some time, but then I would have to look for new resource. I wanted to picture the perfect dewy and hydrating skincare product for sensitive, dry and allergic skin, mainly under eye and face focused. I wanted to bring out the idea of having two sets, day and night magic workings that can comfort and protect my skin full time. Skin reactions tend to come out from the way we eat, because of stress or weather reactions, but most of the time it is just how our bodies are. This product will have your skin looking strong, comfortable and feel like a fresh breath of air.
Strategy
Concept, Art Direction, Skincare Branding, Beauty
Tools
Illustrator, Indesign, Photoshop, Lightroom, Tablet.
PRIMARY LOGO
The typeface Sageyl is a serif font with a touch of calligraphy outlook to it, that I wanted to keep in the detailing but do make small differences for the brand name. From the kerning to the interlocking some of the lettering, to create a connectivity between the two names of a type of star. Indicating the day and night concept of usage of serum and how working together is stronger and magical.
SECONDARY LOGO
COLOR PALETTE
TYPOGRAPHY
RESEARCH
PACKAGING
COLLATERAL
SOCIAL MEDIA POSTS
ART DIRECTION