McDonalds Banner

As getting through a global pandemic, personnel has either left the company or have chosen to stop working. The purpose of creating this poster banner, was to give customers an opportunity, to be part of the team. Motivate them to apply and that there is still hope in finding a job and in gaining experience of the real world. Guide them to start from somewhere.

Spring 2021

Task

To create a banner signage for hiring and maintain a minimal design that contained location, contact information and headline/subhead text. Be effective for hiring new personnel. To keep their main color palette with the logos either being the M on itself or the M with their slogan, Im Lovin It. For typography to have a bold and friendly outlook. No required size, just to be big enough to be visible for customers.

Strategy

Meeting with the boss and manager of McDonalds, Imagery research and research in back in time branding for company and modern poster styles, Minimal information but effective.

Tools

Illustrator, Photoshop, Tablet

Client

McDonalds from Chula Vista, CA | Locations: Imperial Beach and Broadway