Tree Of Life

Mingei aims to inspire people to celebrate human creativity, as well as recognize, and embrace their own creativity, in ways big or small. Through an inviting and always engaging look at a range in diversity of thoughtful design, careful crafting and passionately made objects around the world. The tree of life has many symbolic meaning such as, fertility and abundance. Hope is the meaning I wanted to be present on the piece. People tend to lose hope during tough times and through moments in life that seem impossible to overcome and in seeing the good in things; I wanted the tree to express and remind people they are not alone, to keep going.

Spring 2021

Task

To design vector art for a 3D wooden sculpture for a mini fundraising campaign. The client provided me with the idea of the tree of life, to tell a story. For the reopening and welcoming of the museum. This sculpture would contain approximately 150 removable pieces, that would be gifted for each donation. Deciding on five categories with three ornaments representing each, coming together to spread hope and joy. The figures being a mix of inspiration gathered through the museum’s collection of artifacts and organic shapes.

Strategy

Internship, Concept, Donation, Reopening of museum, Research on the purpose behind the project and the feeling being expressed for the audience.

Tools

Illustrator, Photoshop, Tablet

Client / Team

Mingei International Museum

Art director // Patricia Cue

Graphic Designer // Elizabeth Martinez

Exhibition Designer // Jerry Maloney

COLOR PALETTE

PANTONE 158 C : Orange | PANTONE 2747 C : Blue

RESEARCH

PACKAGING CONCEPT